Web design today encompasses a lot more than just a few good images and some text.
Many elements go into the construction of a successful website: proper branding, a pleasant user interface, swift loading times – to name just a few. However, in recent years, one element has stood out from the rest as one of the most crucial to a website’s success: its mobile design (also known as responsive design).
So, why mobile? With most of us turning more and more to our phones as the epicentre of our social (and consumer) worlds, mobile design has become essential for any brand to succeed online. This becomes increasingly important as businesses are vying harder than ever for the attention of a time-constrained and choice-saturated consumer.
That demand for a customer’s attention will only continue to escalate. So it’s safe to say that the importance of mobile design is both undeniable and inextricable. It’s here to stay.
If you want to know exactly why mobile design is a must-have and what it can do to improve the online presence for any modern website, read on! You’ll learn how it influences traffic, conversions and a lot more.
Top 3 Reasons Why Your Website Needs Mobile Design
Here are our top three reasons why mobile design should definitely be part of your website.
More people access online via mobile than on desktop computers.
Over the past few years, the use of mobile phones and tablets has seen a dramatic increase. In the U.S. alone, the use of digital media on smartphones has increased 394 percent between 2010 and 2014. At the same time, tablet use grew by a staggering 1,721 percent!
More importantly, in 2014—for the first time—total time spent online on mobile phones exceeded that of desktop computers. Since then it’s only continued to its persistent upward trajectory. Mobile is king.
Mobile design improves conversions.
Whether conscious or not, people demand adaptability. With giant swaths of the population scrolling away on their smartphones, people expect that the mobile online experience adapts to their needs. And that doesn’t just mean that the design should adapt to the size of their screen, but also includes fast loading times, readable fonts, etc.
Mobile users are less likely to purchase from or return to a website that isn’t mobile-friendly. As a consequence, not optimising your website for mobile devices may nearly guarantee that you pass up on a giant pool of eager customers, missing out on conversions, sales, and revenue.
Mobile-friendliness is now a factor in SEO.
Search engines have caught on. They know their users are increasingly accessing content via mobile devices so, naturally, they are adapting in order to continue to deliver their customers the best search results possible. Google especially has been on the forefront of this with its 2015 mobile friendliness update.
The bad news? Google now effectively penalises websites that don’t offer mobile-friendly versions of their site by, for example, excluding them from mobile search results. With 93 percent of all online experiences beginning with a search engine one can imagine the potentially dire consequences for a website that isn’t mobile-friendly.
In the end, mobile design is just not negotiable anymore, it needs to be taken into account from the beginning, or during a re-design of a website. Being central to the success of any website, mobile design has become central to the success of traffic, conversions, search results, and ultimately the brand itself.
Its importance isn’t expected to take a hit anytime soon, so your best bet is to adapt. If your website isn’t mobile friendly yet, it’s high time to rethink your approach. Otherwise, you risk being left behind.
Looking to make your website mobile friendly? Reach out to us at MBJ to see how we can help your content look great across devices. can help you with your own mobile website: firstname.lastname@example.org