Jackie Evancho

Clear about the main communication goals of her website, the client expected her new website clearly portray her newly styled brand expressing her personality in a straightforward way that would exude a certain softness. To achieve this, we generated a signature that personified the Jackie character, a design simultaneously strong and sweet. The cutesy, heart-shaped dot of the “i” in her name embodied the softness she was looking for.

To create the personal signature-inspired logo for Jackie, we used the handwritten typeface Sacramento, that highlights the soft, youthful freshness that is the spirit of the singer. We opted for a classic, very easy to read, sans-serif font, Open Sans, in combination with a sans-serif decorative title and header typeface, Josefin Sans, to create a good balance on contrasts. This light-hearted combination creates a soft and playful text design.

We worked with an off-grey pink as the accent colour for small titles and visual effects throughout the site. In combination, we used dark grey and white to create contrast and give pages a more neutral look and feel, making sure to avoid falling into portraying the star as overly feminine and childish. Instead, the website exudes a youthful confidence that is hovering between edgy and sweet.