Off-site SEO is the process of increasing your website’s ranking and authority through techniques and tactics that are separate to your website. A couple of the most important are: building relevant links from external websites back to your own and increased social media activity through a coherent strategy. Google considers these highly relevant when indexing websites following a search and are, therefore, a critical element of any effective SEO strategy.
On-site SEO is the process of making your website appealing to search engines when crawling the web. It entails work to both the front facing elements of the site as well as the back end. On-site work includes things such as: adding keywords to URLs, title tags & meta descriptions, the optimising of all images & content and SEO friendly URL structure.
