In a nutshell, the answer is YES! A robust marketing strategy can provide your business with an edge over its competitors. A well thought out strategy helps in developing a business to achieve its highest profit-making potential whether that be through goods or services.
There’s no use in denying it, digital marketing is a critical component of a business’ success – particularly that of a small or medium sized business. But the challenge is that so many business owners have no idea what it takes to make online marketing work for them. They are experts in their own business, yet simply don’t have the time to become experts in the ever-changing world of online marketing.
But Why Does Online Marketing Matter?
When someone – a potential customer – is interested in a product, they will first conduct research. In this day and age, this is likely to be in the form of a quick Google or online search. Now, if you have a website and social media pages, but no marketing strategy in place to really utilise these platforms, a potential customer won’t know you exist or be able to find you amidst your competitors.
Therefore, a strong and specific marketing strategy is vital to the success of your unique business. But with so many marketing strategies to choose from, it can be difficult to pick the tactics that are right for your business, and much like each unique business, not all marketing strategies are created equal.
Some strategies require more investment, meaning you must put in extra time, resources, or effort to support and implement them. While other strategies offer a greater reward and produce more valuable, long-term results. But what’s important to note is that some marketing strategies come with a risk. For example, if you engage in black hat or negative SEO marketing strategies, a search engine may catch you out and penalize your site, which in turn, decreases your search engine rankings.
Invest in Your Strategy
If you’re going to create an online marketing strategy, you want to do it the right way. There’s so much information online about how to go about creating the right marketing strategy for your brand. However, the chances are you will be bogged down with the day-to-day running of your business that you won’t be able to give a strategy your full attention.
Additionally, you want to avoid falling into common digital marketing traps that are set up to fail, that simply waste your time, money, and effort. So, when you consider which types of marketing strategy to use, you should always consider if the risk and reward are worth the investment. And when you choose MBJ, you can be guaranteed that we’ll build your online presence to be loud and powerful, and above all, profitable.
We consider all aspects of digital marketing to be important including:
- SEO (search engine optimisation)
- Content creation
- Social media management
- Paid advertising support
- And so much more
For help with developing your online marketing strategy, simply get in touch and we’d be happy to help you find your online voice.
