Our SEO London team provides Search Engine Optimisation (SEO) advice to a wide range of clients on a daily basis. It is important to understand the importance of SEO and how it is interlinked with the creation of a flawless web presence.
The process of SEO all begins with a want or need from the potential customer. Subsequently, this encourages them to use a search engine to find what they are looking for. For example, an individual’s want/need for an Italian restaurant in London will prompt this search: “Italian restaurant London”. As an Italian restaurant in London, you would strive for your business’s website to be the first, if not, then at least on the first page, of the Search Engine Results Pages (SERPS) for these keywords. The world’s most popular search engine, Google, has implemented various algorithms, which are designed to determine the ranking of websites. Here are the 5 tips from our SEO London team to help you optimise your web presence for SEO successfully.
1. Great Copy & Content
A website should be a credible and reliable source of information on your product or service. A clear and concise structure is vital to your website as well as carefully crafted copy. The objective of creating great content is so that it is shareable therefore increasing your authority and rankings. We advise that every web page has a minimum of 300 words.
2. Social Media & Listings
The integration of social media on your web presence is, of course, interlinked with the best SEO practices. Signing up to some of the biggest social media platforms in the world, such as Facebook, Twitter, Instagram and LinkedIn can boost your rankings. For instance, an active presence on Twitter allows for a search engine such as Google to discover your content much faster, thus getting more organic traffic to your website. Search engines like Google include social media sites in their algorithm. In fact, Google highlights Twitter accounts in their search results. Google and other search engines also have databases of local business listings. Placing your business in these databases is extremely helpful when implementing your SEO strategy. It is advisable to register your company on Google My Business; this listing allows you to post your opening times, social media handles, to enforce trust.
3. Measurement Tools
The best way of keeping track of your SEO progress is through tools such as Google Analytics. Amongst many metrics available through Google Analytics the most used ones include the number of impressions, number of clicks, and the overall position of your website.
Claim your business on Google Webmaster to be up-to-date with aspects of your website that need improvement. Google Webmaster is one of the tools we use for our clients in order to see what needs to be modified and improved.
4. On-site vs. off-site blogging
On-site Blogging: Incorporating a blog on your website provides you with the opportunity to increase your search engine rankings whilst offering useful information to current and prospective customers alike. An on-site blog allows you to showcase your business and act as a resource for information that is up-to-date and relevant to your industry. Additionally, having control over your blog allows you to link internally to your own website.
Off-site Blogging: Establishing a blog presence off-site is especially useful for public relations and publicity purposes. In regards to SEO, posts on external blogs need to be high-quality backlinks; having a blog link back to your website will boost your credibility and rankings.
H1 Heading – The H1 heading is essentially the newspaper headline of your page. The heading should consist of relevant keywords and clearly display the subject of the content.
Page Title – Page titles are especially important for SEO – they are the text that will appear on the tab of the browser window as well as in the search engine result.
Alt Text and Image Description – Optimising SEO for images on your web page involves implementing keywords into the file name. For instance, if you have a photo of Tower Bridge in London, the file name should be tower-bridge-london.jpg instead of IMG4958.jpg.
URL Structure – The website URL should have a clear path and display the content of the page. For instance: https://waas.uk/portfolio/
At MBJ, our professional SEO London team assists our clients every step of the way. We offer a subscription-based package called Website as a Service (WaaS), which is inclusive of the essential design, development, and maintenance required to craft an impeccable web presence. Website as a Service from MBJ also allows for clients to improve their website with extra add-ons such as SEO services, faster maintenance, as well as email and calendar accounts.
Get in touch today with our SEO London team to see how we can begin to help you improve your SEO and get more organic traffic onto your website.